D’Palma Skincare

_{Brand Identity, Web & Social Media Design, Package design, Print Collateral}

D'Palma is a clean skincare brand dedicated to providing the best of nature's ingredients for radiant and healthy skin. Their products are carefully crafted with a focus on purity and effectiveness, harnessing the power of natural botanicals and nourishing extracts. With a commitment to sustainability and transparency, they prioritize clean formulations free from harsh chemicals, ensuring that your skincare routine is both gentle and effective. 

The goal for the D'Palma clean skincare line embraces a clean and minimalist aesthetic, reflecting the brand's commitment to simplicity, purity, and natural beauty. The design aims to convey a sense of luxury, efficacy, and environmental consciousness, captivating the target audience with its elegant and contemporary appeal.

SALVAJE

_{Brand Identity, Package Design, Web Design}

Salvaje is a fictional Mexican wine brand that is inspired by the rich wildlife and natural beauty of Baja California's Valle de Guadalupe. Located in the heart of Mexico's wine country, the brand produces high-quality wines that reflect the unique terroir of the region.

Inspired by the diverse wildlife and flourishing fauna of this enchanting region in Mexico, our design pays homage to the rich biodiversity and natural wonders that surround the vineyards. 

ESSE WORLD LLC

_{Ad Design, Art Direction, Social Media Design, Print Collateral}

ESSE stands as an eco-friendly activewear brand established by Venezuelan founders Samuel Gonzalez and Joel Bilbao. Merging style and sustainability, ESSE presents a collection of high-quality activewear that not only enhances your appearance but also contributes to a positive environmental impact.

The strategic utilization of ESSE's color palette, typography, and graphic elements played a crucial role in upholding a consistent brand image across all social media platforms. The main objective was to craft visual content and design advertisements that seamlessly fused with the brand's essence, resonating powerfully with their unique target audience across all social media channels.

M La Revista de Milenio

_{Layout Design, Print Collateral, Social Media Design, Art Direction}

M is a magazine that emerged during the 2020 global health crisis. As society becomes more conscious of environmental and social issues, M aims to spark conversations and bring about positive change.

Collaborating with influential individuals, M spreads meaningful thoughts to empower readers and inspire them to improve the world. Through a team of renowned international collaborators, M showcases purposeful work from photographers, stylists, artists, actors, and supermodels, providing cosmopolitan readers with an exclusive perspective on art, fashion, and culture.

The primary goal was to create visually compelling designs that complemented and enhanced the editorial content of the magazine, while ensuring that the visual content was cohesive and impactful.

Mentor: Jennifer Rosenblum

Gabriela Hidalgo

_{Brand Identity, Web & Social Media Design, Print Collateral}

Gabriela Hidalgo, a dedicated psychologist based in Panama City, specializes in clinical, forensic, legal psychology, and psychotherapy. She is committed to providing transformative therapy that serves as a valuable tool in her clients' lives, no matter the circumstances they may be facing.

I crafted a visual identity for this branding project that effectively communicates Gabriela's expertise and her mission to empower individuals through therapy. The design balances professionalism, compassion, and accessibility, ensuring it resonates with a diverse audience.